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Dive into our stories from the wild! Here, you’ll find tales of our travels, insights into family adventures, updates on our latest projects, recent safaris and trip reports, and glimpses of where in the world we are. Join us as we share our passion for wildlife and the journeys that inspire us every day. Your adventure starts here!
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A Love Letter to the Wildebeest
After nine migration seasons in the Maasai Mara, I find myself increasingly convinced that we have become too obsessed with the river crossings. This is a love letter to the wildebeest themselves, and to the extraordinary experience of standing amongst herds so vast they seem to swallow the landscape.

Adam Bannister
Sep 15 min read


The Reset Button the Safari Industry Craves
Gorongosa National Park is more than a remarkable conservation success story. After decades in the safari industry, I found myself questioning what safari has become, and discovering in Gorongosa a reminder of what it can still be: wild, uncertain, immersive and deeply meaningful.

Adam Bannister
Aug 247 min read


The Google Effect: Has the Role of the Safari Guide Changed?
Helping shape the next generation of professional safari guides through coaching, storytelling and immersive wildlife experiences. Discover The Ignite Collective and explore what makes a truly exceptional guide.

Adam Bannister
Jul 245 min read


THE IGNITE COLLECTIVE
The Ignite Collective was created for guides who refuse to stop growing. Discover why more than 400 professional guides have joined a community dedicated not just to gaining more knowledge, but to thinking more deeply, challenging themselves and continually raising the standard of guiding.

Adam Bannister
Jul 174 min read


The Weight Guides Carry
Modern guides are increasingly being asked to balance guest expectations with ethical decision-making. Every day, they face moments where the right decision may not be the popular one. Whether it is refusing to leave the road for a better photograph, moving away from a crowded sighting or choosing an animal's welfare over a guest's request, these decisions often go unseen and uncelebrated.

Adam Bannister
Jun 123 min read


Training the Art of Guiding at Xigera Safari Lodge
Thoughts from a guide training programme at Xigera Safari Lodge, exploring confidence, alignment, and what modern safari guiding truly requires.

Adam Bannister
Jan 194 min read


A Journey Through the “Out of Season” Mara
In November I travelled with a family through two very different corners of the Maasai Mara, exploring the Reserve and the northern conservancies during one of the quietest times of the year. Without the crowds of peak season, the Mara revealed a deeper, more honest version of itself. Extraordinary sightings, long discussions around the fire and an unfiltered look at the ecosystem turned this “off-season” journey into one of the most meaningful safaris I’ve done in years.

Adam Bannister
Dec 9, 20254 min read


Who Owns the Animals?
Who really owns Africa’s wildlife — and what does that mean for its future? A look at ownership, stewardship, and the balance between people and nature.

Adam Bannister
Oct 21, 20256 min read
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